Business Plan: Your Audience Copy

Lesson Progress:

What Will you learn this week?

There's good news and bad news this week. The good news is that the videos for the week are relatively short! The bad news is that the worksheets are not.

This week you will be developing the start of your brand by focusing on the feelings that your customers will have about you. It's establishing great brand feelings that will have them emotionally invested in you which will also lead to those sales that we want!

Don't try to zoom through the worksheets. They all have a purpose and will help you better understand brand strengths and how you can apply those strengths to your biz as well.

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YOUR ASSIGNMENTS

  • Watch the videos and complete your note sheets
  • Write out the story of your customer using the note sheet. Give him or her a name as well to make it more personal.
  • Complete your Favorite Shops sheets (yes, all of them)
  • Fill in Your Feeling Guide and add this to the front pages of your Brand Binder.
  • Display your top three Customer Feelings and your list of things to avoid in your brand. Post this somewhere very obvious as you move forward. Take a pic of this and share it on the FB group (if you want to). These words will be some of the most important things to guide you as you move forward with your business - no matter how big or small. I have mine written out right beside my computer and I look at them every day!