The Intermediate Masterclass

- Online Course Combo - 

Have you hit it?

  • That point, a few months after the novelty of lettering has worn off, when you feel like everything you create looks the same as everything else you’ve created? And even worse than that, it looks like everything everyone else is creating as well?
  • Or maybe you envision the perfect piece but what ends up on the paper is nothing like what you had pictured!
  • You want to make stunning, complex pieces but there are so many things you have to learn first: layout, composition, more lettering, flourishing, embellishments.

The list goes on and on and learning these things can see completely overwhelming. Where do you even start?

You Start right here!

Tombow Dual Brush

Enter Let's Keep Lettering and The Perfect Piece:

Two separate, yet complimentary, intermediate courses specifically designed to expand your scope, give you natural variety, and help you create stand-out, fully composed lettering pieces with all the bells and whistles like flourishing and embellishments.

Your perfect course

Forget the basics, it's time to dominate!

Let's Keep Lettering Only

$179 USD
  • Stand Out with 6 more lettering styles
  • Get Bonus techniques to make your lettering pop even more
  • Be fully equipped to make professional quality lettering
  • Composition keys to make stunning pieces
  • Personalized feedback to help you develop your skills
  • Extra videos and Q&A as we dive into your skill development together

Intermediate Course Combo for Lettering Dominance

$347 USD
  • Get complete access to both Let's Keep Lettering and The Perfect Piece
  • Master multiple lettering styles and layouts to create gorgeously composed pieces with variety
  • Stop wasting time fighting with styles and layouts that don't have the visual impact that you need
  • Create pieces that sell and put your skills in demand
  • Improve even further through personal and specific feedback on your work in our secret Facebook group
  • Finish the course on time with a course roadmap and assignments to keep you focused
  • Keep motivated and on track with weekly check-in emails to ensure your success

The Perfect Piece Only

$219 USD
  • Learn simple steps to design balanced, stunningly composed lettering pieces
  • Add the "wow" factor to make people stop and take notice of you and your work
  • Create saleable beauty with letter
  • Learn 6 more lettering styles
  • Bonus techniques to make your lettering pop
  • Personalized feedback to help you develop your skills
  • Extra live videos and Q&A as we dive into your skill development together

WHY TAKE YOUR LETTERING TO THE NEXT LEVEL

Learning the basics of lettering is easy; you can teach yourself, go to a live workshop or take an online course, but there is a vacuum when it comes to something more.

It is so hard to find more about how to take your lettering to the next level where you will stand apart and not have to worry about comparing yourself to anyone else again, because you’re the one with the mad skillz (that’s right, the skills are so good, they’re skillz). No one wants to share that because they are so afraid of the competition that it will create once they give away their secrets.

But here’s why I share it… I came to a point in my life where I felt like I had lost myself. My whole life was about being a mom (ugh, the laundry), a wife (who always cooked dinner) and trying to keep a sense of self-worth by also working as a teacher. I was drowning in everything that I was doing for everyone else. I needed something that I could control that belonged ALL to me.

When I started lettering, my life started to change.

 

Before I knew it, lettering went from a hobby to a side business to, now, my full-time passion. I am still a mom and a wife but I also call myself an lettering artist and a business woman and I have such a sense of purpose that I was missing before. I can honestly tell you that I’m not worried about giving away my serious secrets and creating competition because I know how life changing lettering has been for me. There is absolutely no reason why you shouldn’t be able to experience that as well!!

I’m now working full-time doing something I love and it gives me more time to be with my girls than my traditional job ever did. Why wouldn’t I want a life like that for you too? Sometimes it baffles my mind that the 26 characters of the alphabet could be so life-changing, but they totally are.

Why are these classes so important?

I am going to be totally transparent here and tell you that I have a dozen companies that I work with in some capacity or another and I have not gone after a single one of them. They all came to me. I literally sat around in my sweatpants lettering away and companies contacted me to work with them.

And do you know what their consistent comment was? It was “your work is so unique and we love how much variety you have.”

If you think that one style is enough to stand out as a lettering artist, or even hold your interest in lettering long-term, with time, you will realize that it simply isn’t. When I started out, I thought that it was enough as well. But then I had to create a piece for my cousin’s daughter and nothing I created was good enough. I didn’t want to give her a piece that I didn’t love myself. So I pushed myself father and, with new styles and a serious focus on composition, I was able to create a piece that mere months before would have been totally beyond my reach.

Having only a few styles doesn’t give you the flexibility to produce pieces that have the right variety, novelty and interest to make yourself unique. It’s like trying to build a house with only a saw and screwdriver. Without a full set of tools, there will always be limitations to what you can do. But you don’t have to stay stuck within those limitations…

The course combo Masterclass takes you so much further

With the Let's Keep Lettering and The Perfect Piece courses, you get a stocked lettering toolkit and the exact steps that you need to make the perfect piece every time. The Intermediate Course Combo Masterclass, which is both of the Intermediate courses plus priceless bonuses, is designed to take your lettering from the basics to the best!

Stand apart from other lettering artists by having immense variety and stunning composition abilities

Attract amazing clients and followers who see what you're worth and keep coming back for more

Remove the struggle from creating intricate, impressive pieces and feel confident in the quality you offer

So many of my students have gone from basic lettering knowledge to having their own successful online shops...

...that can be your story too!

When I got my first paid lettering gig, I knew that I was in way over my head and I was peeing-in-my-pants scared. I was so overwhelmed and didn’t have the layout and lettering skills that I needed. I spent a ridiculous 20+ hours on the one piece. There was night after night of putting my kids to bed and sitting by myself, away from my husband, slaving over this one piece that I made a whopping $40 from. One night my husband walked over and asked me if this was worth it. And the way I was doing it, it wasn’t. I was totally frightened and in way over my head.

I don’t want to see you go through anything like that. You don’t need to waste the time that I did or go through those same struggles. With Let’s Keep Lettering and The Perfect Piece you will master the styles you need and the fool-proof steps to minimize your time and still create a stunning final piece that both you and your client will love.

You might also be hesitating to take these intermediate courses because you think art is hard to teach online. Well, I would absolutely agree with you! But here’s the thing, not only do I do lettering art, but I’m also a certified teacher with a decade of experience, a Bachelors of Education and a Masters degree in Curriculum Studies. When I’m not lettering, I teach, so teaching lettering just brings it altogether.

The tough question...

Sure, you’re lettering, but are you an artist? Oh man, I had the hardest time calling myself an artist. I believed that I could only be an artist after I was making money with my art (apparently I had never heard of the whole “starving artist” idea), so when people asked what my business was, I would say, “I do lettering.” Well, now I proudly call myself a lettering artist.

But what was that a-ha moment? My work still isn’t in galleries anywhere, nor do I foresee that happening, but one night, when I was working late into the night on some lettering pieces that I was doing for a client, my husband asked me if I loved what I was doing. I looked up at him with ink smeared across my fingers, a crick in my back from crouching over the massive canvas and, after a minute, I smiled. Because, yes, I do love it. A week later he asked me if I wanted to take the plunge and quit my job to work on lettering full-time and I haven’t looked back.

I want to give you that same opportunity to upgrade your destiny.

What's Included

Let's Keep Lettering Wide 1500

Let's Keep Lettering

  • Master 6 new alphabets with detailed step-by-step video instruction, must-have workbooks and all the tips and tricks that you need to add half a dozen new styles to your lettering toolkit.
  • Establish yourself as an artist who can provide variety with fluency in other lettering styles.
  • The Double Line Sketch Alphabet makes it a breeze to create playful lettering perfect for a nursery, invitation or a pop of fun in a really composed piece.
  • Add some serious class to your toolkit with the Extended Script Squashed Alphabet. While the name doesn't sound fancy at all, this style will make you a go-to for fancy events like weddings, stationary and stunning wall-art.
  • The Flick Alphabet has some serious attitude! This style will allow you to create art with edge, give you more commercial appeal and help you break away from the basic lettering styles that everyone else is doing.
  • No lettering is as versatile as the Serif Alphabet and, with the straight forward brush pen letter creation steps that you'll learn, you'll master this one in no time. No other lettering style stands out like this one does and it's a lettering toolkit must-have!
  • With Bounce Lettering, you will be fully equipped with the easiest style for amazing composition work. Want to make intricate, show-stopping full length pieces? This is your go-to! Bounce Lettering will set you apart from the newbie letterers out there and take you to a whole new level.
  • The easiest and most-copied lettering style is the Mixed Script Lettering... but it's not usually done right. Learn the science and the art behind letter combinations, layout and lines while you make the Mixed Script Alphabet your own.

Bonus Lessons

  • Take any and all of these styles even further with quick and easy ways to enhance your lettering. Outlines and shadows can be your best friend when they are done right. With simple cheatsheets, easy steps and a touch of imagination, your lettering will never look the same again!
The Perfect Piece Course View

The Perfect Piece

  • Complex composition has never been easier with the tools that we walk through. Follow the natural progression of the lessons in The Perfect Piece and you will be confidently creating your own "wow"-worthy work.
  • Discover the 10-steps for perfect lettering composition that will take you from a blank page to a beautiful design, own all of the secrets to lettering with easy cheat sheets, checklists and worksheets. Work through the process and decisions of each composition style with complete video instruction that you can watch anywhere.
  • Flourishing will become like second nature to you! Master the basics of flourishing, the tips to ensure they always look beautiful, how to place them within your piece and how to connect flourishes to other letters. You'll be completely equipped with an exhaustive guide to flourishing with full practice worksheets and video lessons to take you from a fear of flourishing to flawless flourishes every time.
  • Keep it simple with one lettering style but make it amazing with Puzzle Cuddle Theory, grids and shape guides. Move step-by-step through the decisions that you must make to create those stunningly simple pieces.
  • Push yourself further with one style and two sizes. You won't fail to create balanced and show-stopping lettering art when you use the magic of the Downstroke Ratio and a Powerful Word.
  • You will be the owner of a proven plan to create lettering pieces that seamlessly mingle two lettering styles into one cohesive final product.
  • Learn everything about flourishing that I used to take my lettering to the next level so that you can take that step as well.
  • Master flourishing off of letter tails, downstrokes, crossbars and word endings so that you can embellish each of your pieces and seamlessly use flourishing in your compositions.
  • A perfect piece is missing something without being able to add embellishments. Create perfect ribbons with over a dozen style and shading combinations with guided instruction and cheat sheets to ensure that your embellishments look perfect every time.
  • Take the guesswork out of how to make those stunning pieces as we go through all of the steps involved in creating work with embellishments, flourishing and multiple lettering styles.

The Intermediate Course Combo Masterclass

Sure, you can take only one of the two courses, but by far the best learning experience and the best value can be found in the Intermediate Course Combo Masterclass. Other than the obvious bit about learning everything included in both of the courses, there is so much extra that you also get by signing up for the course combo.

The Intermediate Masterclass gets you:

  • Skill development based homework pieces and personalized and specific feedback on your work.

  • Access to the closed Lettering Dominance Facebook Group with daily access to myself and your fellow students to build a support system as you learn and community to keep you going.

  • Multiple extra live lesson videos each week where we can address specific questions and issues and I can give tailored lessons for the group using actual student homework.

  • Weekly emails to help you move through the course to grow and nurture your lettering skills

  • A solid road map to success and course completion as you build your lettering and composition toolkit.

  • Lifetime access to both courses to master all of the skills and take your lettering to the next level.

When to Register

Registration in the courses is only open for a short period of time and only a limited number of students can enroll so I can fully give myself to the students who register for the combo!

Course combo students get access to a secret Lettering Dominance Facebook group that I will be in daily. This group is the perfect place to share your work without hesitation or embarrassment, ask your questions and get totally open and honest feedback from myself and your peers (though you can decide just how honest you want it, of course).

When you register in both courses, I will also send you weekly check-in emails to help move you through them successfully. No one likes buying a course that they don’t finish! The roadmap that I’ll give you will help you, not just start the course, but also finish it (heaven only knows we’re all registered in enough half completed ones!!).

If you take both of the courses, you’ll have me and your peers walking along beside you keeping you accountable as your coach and team (though, don’t worry, I won’t ever try to coach you in anything sports related. I’m not even good enough at to play baseball with my four year old.).

Go, Team Lettering!

Yes

If you’re hesitating, maybe that’s because you’ve taken lettering courses in the past and they were a huge waste of money. Me too! Ugh, don’t even get me started on that! But this course is totally different. It is an investment in your development as a lettering artist, not a feel-good “just try it out” sort of course.

You will see a dramatic spike in what you are able to create: increased variety, consistent composition and recipes for gorgeous work.

What my students are saying...

"Deciding to take the Intermediate Masterclass will always be one of the best decisions of my life. This course was a real game changer for my lettering. I have learnt a lot from the course, especially from the live lettering videos. I never knew what composition was, or that I was capable of doing flourishes until I took this class (And once I learnt to flourish there was no stopping. Still going on steadily).

Now I am able to create pieces that I am proud of, pieces which are composed, I can flourish with steady hands, and I also learnt from the basic level of how to rightly hold and handle the brush pen only after taking this class.

This course has made a world of difference to my lettering. Every time someone appreciates my lettering now, my mind automatically thinks "All thanks to Amanda". And this course has given me a lot of confidence. From being a passion and hobby, I am considering taking my lettering to the next level and to start selling it. Thank you so much for teaching us and for sharing all your knowledge with us. It was pleasure to learn from you!"

- Carlis

"I joined the DYD and Let's Start Lettering course as well and I have to say the Intermediate Masterclass truly surprises me!

I enjoy uploading and sharing homework in our secret Facebook group as I can learn from other members, both from the good stuff and "not so good" stuff! It is great to learn from mistakes!

I originally treated the live Facebook videos as bonus, but now I find them to be core course material! I learn so much from your spontaneous teaching and all the practical tips!"

- Tracy

"One year ago this time, I didn't even know lettering existed. At the beginning of 2016 I discovered it and started my own path, not going very far actually, until I discovered Amanda, right on time to enroll for the Intermediate Masterclass!  And what a difference it made!


It is not only the way she teaches (great!) but also the great community she has built for us.


I am so happy with lettering, I love it and enjoy it so much. I have even been asked to hold my first live workshop for beginners next month, and you cannot image how happy (and busy!) I am preparing everything!!!


Amanda has been such a discovery and gift for my life!"

- Cristina

"I cannot speak highly enough of the Intermediate Masterclass and of Amanda as an instructor! To be perfectly honest, I was fairly new to hand lettering and didn't know what to expect. I was crossing my fingers that I had made the right choice (for myself, and my wallet!).


I had high expectations considering I had so much to learn in the first place, but could never have imagined the change and improvement that happened throughout this course! It was so much more than just an online class!


Amanda was completely available and willing to help however she could, which in itself is immeasurable, and she created a community within the lettering community for us to go and learn from each other, which gives us even more support moving forward from fellow letterers!


I am so much more confident in my own lettering, and more excited than ever to see where this could lead!"

- Maggie

Frequently Asked Questions

See Actual Student Progress

Your perfect course

Forget the basics, it's time to dominate!

Let's Keep Lettering Only

$179 USD
  • Stand Out with 6 more lettering styles
  • Get Bonus techniques to make your lettering pop even more
  • Be fully equipped to make professional quality lettering
  • Composition keys to make stunning pieces
  • Personalized feedback to help you develop your skills
  • Extra videos and Q&A as we dive into your skill development together

Intermediate Course Combo for Lettering Dominance

$347 USD
  • Get complete access to both Let's Keep Lettering and The Perfect Piece
  • Master multiple lettering styles and layouts to create gorgeously composed pieces with variety
  • Stop wasting time fighting with styles and layouts that don't have the visual impact that you need
  • Create pieces that sell and put your skills in demand
  • Improve even further through personal and specific feedback on your work in our secret Facebook group
  • Finish the course on time with a course roadmap and assignments to keep you focused
  • Keep motivated and on track with weekly check-in emails to ensure your success

The Perfect Piece Only

$219 USD
  • Learn simple steps to design balanced, stunningly composed lettering pieces
  • Add the "wow" factor to make people stop and take notice of you and your work
  • Create saleable beauty with letter
  • Learn 6 more lettering styles
  • Bonus techniques to make your lettering pop
  • Personalized feedback to help you develop your skills
  • Extra live videos and Q&A as we dive into your skill development together

Still have a question? Let me know!

Email me at amanda@amandaarneill.com and I'd love to chat with you!

Limited registration opens Summer 2018